CAT wins prestigious tourism award

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The Centre for Alternative Technology’s Visitor’s Centre marketing manager Sylvie Fabre is the proud recipient of a new award celebrating UK green business initiatives. The recently-established People and Environment Business awards aim to “celebrate how green initiatives can be good for business as well as for the planet,” say the event organisers, identifying key figures inspiring others in their work.

Leo Johnson, head of PricewaterhouseCoopers’ Sustainability and Climate Change and Chairman of the judging panel says “this is a moment where the business sector has to respond rapidly to the social, environmental and economic crises we confront… the PEA awards celebrate the catalysts.” CAT is delighted to have been recognised for its contribution to the UK’s green economy.

Winning the responsible tourism award, the judges were impressed by CAT’s work inspiring environmental behaviour change. They highlighted CAT’s diverse range of green courses and internationally renowned visitor’s centre, which “fulfils the vital role of explaining CAT’s work and generating interest in just about every eco-technology under the sun.” The page comes with a free one page advertorial in the Guardian’s GREEN supplement.

Of CAT, the judges said “CAT is a product of the first great wave of eco-awareness in the 1970s, when no one had heard of global warming, but many people were worried that oil was running out and that mankind was ravaging the Earth. It has been getting it right for so long.”

Other recipients of the PEA awards included Triodos and Good Energy, putting CAT into inspirational company. Sylvie Fabre said “it was great to be with so many like-minded people. For a charity like ours, it’s very rewarding to be recognised amongst so many well known organisations.”



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